THEY WILL MISUNDERSTAND
For as long as I can remember, I have been a starter. As a kid I started lemonade stands, clubs, and neighborhood lawn care companies. In my teen years, I started bands, a publishing company, and printing business. In my early twenties, I started non-profits, service organizations, a campus ministry, and church. Who knows what is next.
Although every start up venture comes with its own share of ups and downs — one thing is certain. No matter how pure your motives. No matter how good of an idea. No matter how hard you try to stay off your competitor’s “turf” — YOU WILL BE MISUNDERSTOOD.
People will misunderstand your motives, your mission, your goals, and even worse your heart. Over time, some of them will come around, but the truth is that many of them will not.
Misunderstanding is just one of the many side effects of innovation. Over the years, I’ve seen far too many ideas never get off of the ground because of fear of how “they” will perceive it. Years ago, one of my mentors (who has started nearly 60 companies in his lifetime) made a comment that has stuck with me to this day.
He said, “From the very beginning, just assume nobody will understand what you are doing or why you are doing it. This will free you up from pointless worry and speculation–thus freeing you to do what you are excited about.” It was great advice then, and it is great advice now.
So my question for you : what would you try to do if you had no fear of what “they” might think?

